Along with the Google I/O 2016 event, Google apparently has
been experimenting with a new format for displaying the search results on
mobile devices. This new format is called "Rich Card", and this is a
refinement of the "Rich Snippets".
So if referring from the picture above, Rich Card is
designed to provide a better experience for the mobile devices users. The
search results are displayed in the form of a carousel which can be shifted to
the right or left.
Each link will be represented by a card with a large
picture, so if the search results include links to the recipes websites like
the picture above, the display will be far more visual than the previous
version.
For now, the Rich Card will only be applied to two
categories of contents: recipes and movies. Users will only see the Rich Card
when accessing the google.com in English language setting.
In the future, Google will apply the Rich Card on more
diverse content categories, and will support more languages. Rich Card itself
initially will only appear on Google mobile version before moving to the
desktop.
For the website owners, this new format will become a new
opportunity to make their sites look more outstanding in search results and be
able to attract more visitors.