Jaguar Land Rover is preparing a self-driving car that can drive like a human


Jaguar Land Rover

The development of automatic steering technology is running significantly, various manufacturers, ranging from renowned automotive manufacturers to new players in the automotive sector such as Google and Baidu, are vying to create their own self-driving car.

Each company uses different method, Google, for example, up to this moment Google is continuously testing its self-driving car in the California streets. The tests aim to train the car's agility and instinct in order to take over the role of the driver in full.

Meanwhile, the Jaguar Land Rover (JLR) prefers to conduct further research before testing the system in the field. Millions of dollars have been prepared for the research in order to make the self-driving car able to drive like a human, not a robot.

In order to realize this mission, JLR will assign some of its employees to drive the car in a number of locations in the UK. From there, a number of data will be collected and analyzed, especially how the drivers react to traffic situations in the real world, which must be different from each other.

The cars will be equipped with a number of sensors that will record the entire reactions of drivers toward traffic jams, closed roads and bad weather. The program will run for about three years, with the support of one of the largest automotive suppliers, Bosch.

According to JLR, with the realization of this mission, consumers will feel more confident with the automatic steering technology. Until this moment there are still a lot of controversies regarding to the automatic steering technology; some people feel optimistic with the development of this technology, while others feel hesitant to entrust their lives to the automatic steering system.

At the same time, the data will also be used to develop the standards of self-driving car insurance in the future, to anticipate the likelihood of accidents.