After a year of rumors, finally Tag Heuer reveals its first
smartwatch. Located in New York City, the smartwatch named Tag Heuer Connected
is officially introduced.
What makes this smartwatch special is course its luxury, its
body design is designed to follow the line of Tag Heuer Carrera. The entire
design and manufacturing process took place in Switzerland. However technically
it can't carry the label "Made in Switzerland" because the electronic
components are from Intel.
Tag Heuer Connected is not intended for everyone, not
because its price is pretty expensive, $ 1,500, but because the size is so
large. The diameter of its titanium case is about 46.2 mm, with a thickness of
12.8 mm. The case is connected to a rubber strap that's made in various colors,
complete with a titanium buckle. In construction, Tag Heuer Connected can be
equated with other Swiss-made mechanical watches.
Developed directly alongside with Intel and Google, Tag
Heuer entrusts the Android Wear to be the operating system of its smartwatch,
which means it is compatible with both Android and iOS devices. The
specifications include Bluetooth LE, Wi-Fi, 4 GB storage and a number of
sensors for fitness tracking purposes.
Unfortunately, Tag Heuer Connected is not equipped with a
heart rate sensor, which in essence has become a standard feature for the
latest generation of smartwatches. It also doesn’t bring GPS and speakers,
which means that all the notifications will be forwarded only in the form of
vibration. Just like the majority of other smartwatches, the battery can't last
too long; only 30 hours in a single charge.
Although in the term of features the Tag Heuer Connected is
not too special, fortunately there are still two extra features that can't be
found in other Android Wear smartwatches. The first is of course the watch face
that's specifically designed by Tag Heuer so this smartwatch looks so much like
Tag Heuer's mechanical watches.
Second, every consumer who buys the Tag Heuer Connected will
be able to enjoy the service called "Connected to Eternity". So after
two years, the owner of Tag Heuer Connected can bring his smartwatch to Tag
Heuer retailer, and then exchange it with a mechanical watch - with the
additional cost of $ 1,500. Thus, if later the specifications of Tag Heuer
Connected are considered too old, you don't have to worry if it will 'expire'
in your drawer.
As mentioned above, the Tag Heuer Connected will be priced
at $ 1,500, making it in the same level with the Apple Watch Hermès. Its
availability for international market will begin next month through Tag Heuer
boutiques and a number of its retail partners.