Amazon has just announced that the company officially opens its
first bookstore, Amazon Books in University Village, a physical expansion of
existing services. This effort is very interesting because it seems that Amazon
goes back to its roots - at the beginning Amazon was an online bookstore before
entering other businesses. Just two decades ago, total catalog of Amazon had
been many times bigger than the regular book stalls.
The experience for more than 20 years is used in the
creation of the Amazon Books. Amazon tries to integrate the positive benefits
of shopping online and offline. The titles are selected based on scores from
the users, the number of pre-orders, sales, popularity in Goodreads (social
cataloging website), as well as the assessment of Amazon's curators team. The
quality is guaranteed, at least get four stars rating.
The interior design of Amazon Books is very unique; Amazon
presents a concept of store without walls. There are thousands of titles
presented of the millions that are already available. Amazon Books won't force
the visitors to directly buy the books. You can visit the Amazon Books to look
for references, exit the store, and then order the books online or via Kindle -
you don't need to carry a heavy load, and especially for the Amazon Prime
members, they don't have to pay the postage.
In each rack, Amazon also gives a sign, such as Gifts for
Young Adults 4.5 Stars & Above, Gifts for the Gamer, Highly Rated 4.8 Stars
& Above, Fiction Top Seller in the Pacific Northwest etc. Amazon also put
customer reviews, complete with the name of the reviewers.
The books in the Amazon Books have the same prices with the
books in the Amazon.com, so you don't need to recheck the prices. Besides can
relax while reading a book, you can also try out Amazon's devices, such as
Kindle, Echo, Fire TV, and the Fire Tablet. You are also allowed to ask
questions to the Amazon expert team regarding to the products.
Amazon Books operates starts from November 3, 2015. It is
located at 4601 26th Ave. NE University Village. The store opens at 09:30-21:00
on Monday to Saturday, and 11:00-18:00 on Sunday.