Determine the configuration of a car is not easy, especially
for Bentley cars which offer a lot of luxury options with various intrinsic
values, which in essence can show your tastes.
Bentley has an interesting way to facilitate the process of
determining the car's configuration which is done by the consumers. Here
Bentley is utilizing face recognition technology to interpret the emotions of
consumers, and then choosing the appropriate configuration for them.
Is there any special tool needed? No, Bentley packs it in
the form of iOS application called Bentley Inspirator. This application can be
used in a very simple way: let the application to scan and recognize 34
important points on the face, then you will be greeted with a compilation of
film where the narrative will run in accordance with your reaction throughout
the movie.
Bentley utilizes the database that's claimed as the biggest
database in the world, where 3.4 million faces have been analyzed in 75
countries, generating more than 12 million emotion units or facial expression.
Armed with this data, the Bentley Inspirator application will translate your
reaction when watching each clip. The storyline of the film will be developed
following the turn of your facial expressions.
In the end, the application will determine the configuration
of the Bentley car that's match with you. The explanation is presented in an
attractive digital magazine and easy to understand. There will be explained why
each component is selected, all of which adapts to how you react to each part
of the movie.
But of course Bentley will not impose its choice to
consumers, you can still replace certain part which is not suitable with your
tastes, or it turns out there is other option that looks more attractive for
you. The Bentley Inspirator application can be downloaded through the App
Store. The car variant that can be configured so far is the Bentley Bentayga
SUV, while the other variants will follow in the next few months.