Apple acquires VocalIQ to improve the performance of Siri


Apple acquires VocalIQ

As we know, Siri in iOS 9 is now getting smarter than before. But Apple never stops to improve it and starts to glance at the other potentials. In fact, Tim Cook and his team recently have acquired a startup that could enhance the performance of Siri.

The startup is VocalIQ which works in artificial intelligence (AI) specifically for natural language processing. Apple itself doesn't reveal the exact goal about embracing the intellectual assets of VocalIQ, but at least we can assume through the technology description given in VocalIQ site.

Overall, VocalIQ’s experiences in the natural language processing can make Siri much more intelligent in understanding the voice instructions from the users. Simply put, the technology of VocalIQ can help Siri become more 'humane'.

But to reach that point, the ability to hear and process the information seems not enough. Clarification is also needed to avoid the misunderstanding, that’s why VocalIQy reportedly will provide an ability to ask back when the instruction received is considered not clear.

Overall, the advantages of VocalIQ technology can certainly give a big impact on the future development of Siri. Siri itself has now turned into a more proactive and contextual, and it certainly would be improved by the presence VocalIQ.

At the end the VocalIQ has an interesting mission, they want a virtual assistant that can learn how to talk to the users, not the other way around.