The trend of wearable device tempts a number of fashion
brands to participate in this segment. This time, Ralph Lauren presents an
innovative product that will be bridging the technological sophistication with the
fashion trend in the same place.
No, Ralph Lauren doesn't design a smartband to help the
users to track their fitness, this US Brand is still struggling in its main
expertise, i.e. clothing, but this time Ralph Lauren adds integrated biometric
technology inside the clothes.
Named Ralph Lauren PoloTech Shirt, this tight t-shirt is
intended for those who love to exercise regularly. Among the fibers in the
central part of the shirt, there are special fabric fibers which serve to read
various vital statistics accurately, ranging from heart rate, breathing patterns,
energy output, the level of stress to the number of footsteps and calories
burned.
The data will then be processed by a small box that's
located on the left side of the user. Furthermore, this small box will forward
all the collected data to the companion application on the iOS devices -
including Apple Watch - via Bluetooth.
This little black box also packs a 3D accelerometer that
serves to recognize user's movement. This box can be removable, so that the
process of battery charging can be done easily via USB - you also need to take
it off when you want wash this sophisticated t-shirt.
Based on the information received, PoloTech companion app
will provide exercise recommendations that are divided into three categories:
Cardio, Strength and Agility, which are all adjusted to your body condition.
Ralph Lauren PoloTech Shirt will be marketed in this week.
At the official online store of Ralph Lauren, this t-shirt is priced at $ 295.
Indeed it's more expensive than other sport shirts, but by wearing PoloTech
Shirt, you no longer need any other fitness tracker.
Looking ahead, Ralph Lauren reportedly will also launch
PoloTech Shirt for female consumers. Not only that, the sophistication of
biometric technology will also be integrated into other types of casual
clothing, such as collar shirt or even suits.