In last September Facebook tried to offer a brand new thing
for its users: 360 degree videos. The idea is, the users can enjoy the videos
from any angle they want just by moving the finger or mouse cursor, without
having to rely on the VR headset.
Now, along with the increasing number of 360 degree video
contents in Facebook, the support for other platforms is needed. Yes, starting
today, the 360 degree videos on Facebook can also be enjoyed by users of IOS
devices: iPhone, iPad or iPod Touch.
At the same time, Facebook apparently also brings support
for Samsung Gear VR. As we know, Gear VR operates the Oculus technology which
is one of the mainstay features of Facebook. So now users of Samsung
smartphones have more alternatives for enjoying 360 degree videos, can be
directly through the Facebook application or with the help of Gear VR to obtain
a more immersive experience.
Furthermore, in order to support the content creators,
Facebook also launches a special site: 360video.fb.com. This site is intended
as a source of inspiration for the creators of the 360 degree videos, and at
the same time, it also can be the source of curated 360 degree videos for
consumers.
In the future, users will see more 360 degree videos on
Facebook because Facebook is also collaborating with a number of 360-degree
camera manufacturers to integrate the sharing feature to Facebook, so the users
can share their videos to Facebook as easy as possible.
Last and not least is the ad with 360 degrees video format.
You may be annoyed by the advertising interruption, but if it is delivered in
the form of 360 degree video, the result could be more alluring. One of
examples is the creation of Nescafe, which in essence is a music video clip
with all personnel performing simultaneously at different locations.