Google Glass is rumored to get a new name, Project Aura

After reportedly been under new leadership and will be developed in closed circumstance, now Google Glass gets a spotlight again from the media and technology observers. This time, the project that has 'graduated' from the Google X program is rumored to have a new name: Project Aura.

Maybe this new name will make most people confused in distinguishing it with the Project Ara, which is a modular smartphone from Google. In spite of that, of course, there is a reason behind the selection of this new name.

The first reason could be Project Aura is smart glasses with a concept that's pretty different from the Google Glass, so the team feels the need to give a new name. Other reason is perhaps because Google wants to bury the term of 'Glasshole', and start it from scratch without followed by this disturbing stigma. 

Although so far there has been no confirmation from Google, but the signs about the existence of Project Aura have been predictable, in the period from July to August, Google approached three engineers from the research division of Amazon, Lab126, plus a former Apple engineer; all of them are joining the Project Aura team.

Project Aura team members themselves also lists a few clues in their LinkedIn profiles. Some write that they are working on "Google Glass and Beyond", while one of them describes his duty as "building cool wearables." But one thing for sure is this team is still receiving commands from the Nest CEO, Tony Fadell.

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