Apple Watch, the first Apple's smartwatch still receives big
attention from this giant company. Although Apple hasn't officially released
the sales figures of their smartwatch, but it seems that Apple continues to
boost the sales of this product. Recently Apple has issued four ads of Apple
Watch simultaneously. The ads aim to introduce Apple Watch functions in everyday
life.
Two ads entitled Berlin and Beijing show that Apple Watch is
able to facilitate the traveling activities. The Berlin ad tells about two
tourists from China who use Apple Watch to translate a message. And the Beijing
ad tells the opposite, there are two German tourists who are traveling to China
and using Apple Watch for shopping and enjoying the entertainment in China.
In the third ad, Apple wants to show that Apple Watch is not
just a smart watch that's able to show the time, the weather forecast, or as a
complement to the iPhone. Apple Watch is also able to run as a fitness tracker.
The ad entitled Goals wants to show that Apple Watch can be used to support and
gain a healthier lifestyle in which the users will be reminded to practice
regularly.
The last ad entitled Closer shows how users of Apple Watch,
particularly the parents, can spend more time with their children without
holding the iPhone. In addition, this ad also shows that Apple Watch will bring
a new way for family members to connect on each other.